Makeup Brush Soap & Drying Towel Bundle

Wet the bristles with lukewarm water, then swirl them into a lather using our Brush Soap – work the bristles across the silicone mat built into the lid to really get into the base of the bristles, rather than lathering in your palm. Rinse until the water runs clear and no colour remains, gently reshape the bristles, and lay the brush flat to dry. Try to keep water away from the ferrule (the metal band holding the bristles), as excess moisture there can loosen the glue over time and shorten the brush's life.

As a general rule, brushes used with liquid or cream products – foundation, concealer, cream blush – benefit from a wash once a week, since these formulas hold onto the most bacteria and oil. Brushes used only with powder, like blush or eyeshadow brushes, can usually go a little longer between deep cleans if you spot-clean between uses. Anything used close to the eyes is worth cleaning a little more often, given how sensitive that area is.

Always dry brushes bristle-side down or lying flat, never standing upright – water running into the ferrule while a brush dries can weaken the glue and cause shedding over time. Our Brush Towel is built for exactly this: it holds each brush at the right angle and absorbs excess moisture as it dries, so brushes keep their shape and dry faster after every wash.

Every time you use a brush, it picks up a mix of leftover product, natural oils, and dead skin cells, which turns into a breeding ground for bacteria if left unwashed. Cleaning your brushes regularly helps reduce breakouts and irritation, keeps your colour payoff true rather than muddied by old product, and simply makes your brushes last longer.

Our Brush Soap is formulated to be gentle enough for both natural and synthetic bristles, and works just as well on makeup sponges and blenders. Wet, swirl, and rinse in exactly the same way, whatever the tool.

A quick clean – using a spray or spot cleanser – removes surface product between uses so you can switch shades without waiting for a full wash, and it dries in minutes with no water needed. A deep clean, using water and Brush Soap, fully strips away oil, product buildup, and bacteria from the bristles. Aim for a spot clean between looks and a proper deep clean weekly to keep both your skin and your brushes healthy.