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Spectrum Talks: All About Vegan and Cruelty Free Beauty

Spectrum Talks: All About Vegan and Cruelty Free Beauty

If you follow Spectrum youll know weve always been a vegan and cruelty free beauty company. Its not a trend babes, it’s one of our core brand values!

A few weeks ago we ran a Spectrum Talk on Twitter to get your opinions on all things vegan and cruelty free. Is vegan beauty on your radar, and do you prefer it? Which vegan and cruelty free makeup brands are you obsessed with? Well, we asked and you gave us your thoughts. Heres what we learned from everyone who responded on Twitter.

80% Shop Exclusively Vegan & Cruelty Free


Is not being vegan and cruelty free a deal breaker? The majority of you said: hell yes. There are more options than ever before when it comes to ethical beauty were proud to be one of them but you pointed out theres still a way to go.

100% Look for Cruelty Free Products 


“Save the bunnies

We hear you! Animals are big on our agenda and we never test on them. 100% of you said cruelty free is something you look for on your beauty shop.

Top Reasons for Choosing Vegan Makeup and Cruelty Free Brands


Why does shopping vegan and cruelty free matter to you? We know Its about making sustainable choices as a conscious consumer…of course But thats not all. Top reasons included:

  • Stopping animal cruelty
  • Environmental impact
  • Product quality

Has the Selection of Vegan and Cruelty Free Beauty Improved, or is More Needed?


Loads of you said that its small brands that are leading the way and theres still a long way to go.

Some of you also said you cant find ethical options for some of your favourite products.

Top Ethical Brands You Love


Were giving ourselves a tiny pat on the back here because loads of you were feeling the Spectrum love! Your top 3 most-loved brands were

  1. Spectrum (thanks babes!)
  2. L.F
  3. PIXI 

Were pretty well known for our vegan makeup brushes, and all our makeup is also 100% vegan and cruelty free, but which other beauty brands made the cut?

There were loads of other recommendations to check out, with Body Shop, Lois Cosmetics, Hourglass, Melt Cosmetics, Revolution Makeup & Murad Skincare all getting a mention.