Top Makeup Trends for 2025
2025 is here, and with it comes a wave of bold, innovative makeup trends that celebrate self-expression, sustainability, and natural beauty. From glowing skin to daring eyes, this year is all about making a statement while staying true to your values. Here are the top makeup trends to elevate your beauty routine, paired with the perfect vegan brushes to bring these looks to life!
Trend #1: Skinimalism 2.0
This year, it’s all about letting your skin shine through. Skinimalism 2.0 emphasises lightweight, skincare-infused products that create a natural, dewy finish. Think luminous complexions that highlight your features instead of masking them.
How Our Brushes Help:
Our classic foundation brush ensures seamless application of sheer foundations or tinted moisturisers, delivering that flawless, radiant glow. Additionally, our blush brushes enhance your natural flush, blending effortlessly for a soft, glowing effect that feels fresh and youthful.
Trend #2: Chromatic Eyes
Eyes are taking centre stage with bold, chromatic shades. Electric blues, neon greens, and shimmering metallics are dominating the scene, paired with graphic liner for extra drama. This trend is all about making your eyes the focal point.
How Our Brushes Help:
Our detailed eye brushes are essential for applying vibrant metallic shades with precision. Flat shader brushes pack on shimmer effortlessly, while blending brushes create smooth transitions. Precision eyeliner brushes ensure crisp, bold lines for graphic liner designs that truly pop.
Trend #3: Sustainable Beauty
Sustainability continues to be a driving force in beauty. Gen Z is leading the charge, seeking eco-friendly and cruelty-free products that align with their values. Sustainable beauty is no longer a trend but a lifestyle.
How Our Brushes Help:
Our vegan makeup brushes are crafted with sustainable materials, offering a guilt-free alternative to traditional brushes.
Trend #4: Frosted Eyeshadow
Frosted eyeshadow is making a comeback with cool, iridescent pastels like icy blues and frosted pinks. This trend evokes a dreamy, ethereal vibe that’s perfect for both daytime and evening looks.
How Our Brushes Help:
Blending brushes create soft, diffused edges for a frosty, ethereal effect, while smudging brushes achieve a dreamy, hazy look. Precise brushes are ideal for highlighting the inner corners with shimmering accents, adding the perfect finishing touch.
Trend #5: Sculpted, Glossy Lips
Sculpted, glossy lips are taking over, with sharp, defined edges and high-shine finishes. This trend is all about creating a perfectly contoured lip that’s bold yet wearable.
How Our Brushes Help:
Lip brushes like the Katie Jane Hughes Flat Definer Brush offer precision and control, ensuring clean edges and a polished pout. They are also perfect for creating stunning ombre lip effects by blending multiple shades seamlessly.
Trend #6: Glow-from-Within Blush
Blush placement is evolving to focus on a lit-from-within effect. This trend involves applying blush higher on the cheekbones and blending it into the temples for a lifted, radiant look. Shades like coral peach and burnt rose are the go-to colours for achieving this modern style.
How Our Brushes Help:
Our angled blush brush is designed to sculpt and blend blush seamlessly into the cheekbones and temples, creating that lit-from-within effect. For a more precise application, using a smaller blush brush allow you to build up pigment gradually for the perfect level of warmth and radiance.
Trend #7: Bold Brows, Soft Arches
Bold brows remain a staple, but the 2025 twist features a soft, natural arch for a less structured, more approachable look. Brow gels and soft pencils are being used to create a fluffy, laminated effect that feels modern and fresh.
How Our Brushes Help:
Our dual-ended brow brush is perfect for achieving this look. Use the spoolie end to brush brows upward for a fluffy effect, and the angled brush end to apply brow pomade or soft powders for subtle definition and structure.
Trend #8: Digital Influence Aesthetic
Inspired by the rise of AR and AI filters, the digital influence aesthetic embraces a hyper-real, futuristic vibe. Shimmery holographic shadows, mirror-like finishes, and light-reflecting pigments are key elements of this trend, mimicking the "perfect glow" seen on-screen.
How Our Brushes Help:
The KJH flat definer brush is ideal for packing on shimmery, holographic shadows, while our blending brushes create smooth transitions between shades for a seamless, digital-inspired look. Use precise brushes to apply light-reflecting pigments to the high points of the face for that mirror-like glow.
2025 is your year to embrace individuality, sustainability, and creativity in makeup. These trends celebrate self-expression and natural beauty while aligning with eco-conscious values. Ready to elevate your beauty routine? Explore our new collection of vegan brushes to create these fresh, stunning looks. Let’s make 2025 your most beautiful year yet!